YOU'LL BE SEEING EVEN MORE ATHLEISURE IN STORES THIS FALL
While much of the fashion elite spent last week in New York City attending the fall 2015 designer collections (and doing their best not to freeze) the rest of the fashion and retail world was partying in Vegas.
Just kidding, we were attending Magic Market week, the fashion industry’s largest tradeshow. It hosted over 83,000 attendees, including buyers from small independent boutiques and large multi-store chains. This year, the tradeshow debuted MIND + BODY + SPIRIT, a whole section dedicated to yoga, activewear and athleisure apparel. Taking up 5,000 square feet of trade floor space and featuring 31 brands, the offering in this category increased 50 percent over last year.
The growth comes as no surprise; activewear is currently the fastest-growing fashion market, and has become more widely desirable for a number of reasons, including recent celebrity collaborations like Adidas x Kanye West and (soon) Beyoncé for Topshop. According to Chris Griffin, president of sourcing at WWDMAGIC, this trend shows no signs of slowing for a simple reason: comfort.
“Comfort can elongate a trend that otherwise would have been gone,” he explains. “We just reflect the market, and [activewear brands] are looking to create things that are fashionable that can extend throughout the day.” Magic aims to represent what real people wear in the real world (as opposed to runway fashion), meaning we can reasonably expect to see more athleisure options popping up in department stores and multi-brand boutiques come fall. Until then, here's our take on six athleisure brands that stood out from the rest.